The headphone market tends to stagnate.
The headphone market tends to stagnate. Apple has dominated the wireless earbuds market for many years now. It's a reality we're getting used to, but while many consumers already have them, sales tend to stagnate. This is, at least, the conclusion of a report published by Consumer Intelligence Research Partners (CIRP), which focuses on the American market. AirPods Pro 3 on the way In detail, experts note that approximately 44% of iPhone owners in the United States now report owning Bluetooth headphones, up from 41% a year ago. Of this total, 59% use AirPods, a 2-point increase from last year and in line with the level observed in 2023. This suggests that 26% of those who own an iPhone also have AirPods at Uncle Sam's. These figures are both satisfying for the Cupertino company, but also a little disappointing. We are seeing a stagnation in sales of these wireless earbuds in its core market. This is logical, given that the AirPods Pro 2 were released in September 2022....